Starmobile | Smart, Starmobile launch 4.5-inch PLAY Click for only P1,288
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Smart, Starmobile launch 4.5-inch PLAY Click for only P1,288

play-click-mainPH’s most value packed big screen phone with free data and load rewards

[15 June 2016] Unrivaled mobile services provider Smart Communications has partnered with trusted Filipino smartphone brand to introduce the country’s most value-packed big screen Android phone, the Starmobile PLAY Click.

At P1,288, the Starmobile PLAY Click delivers a full experience as a dual-SIM Android 5.1 Lollipop smartphone with a 4.5-inch touch screen that is bigger and brighter than other entry-level offerings in the market today.

“With this partnership, Smart bolsters its thrust to bring the smartphone in the hands of every Filipino by offering feature-rich handsets at a very affordable price,” said Katrina Luna-Abelarde, First Vice President and Smart Wireless Consumer Operations Head. “This is our way of breaking the barriers for many of our fellowmen to enjoying a much richer mobile digital experience.”

“While we are already very proud of what the PLAY Click can do, we wanted to sweeten the deal even further for our customers,” said Michael Chen, Starmobile Product Development Head. “This partnership with Smart further adds value to the already value-packed PLAY Click.”

Starmobile and Smart Executives

From L-R: Starmobile Product Development Head Michael Chen, Starmobile COO Jerry Manus, Smart FVP & Head for Wireless Consumer Operations Kat Luna-Abelarde, Smart VP & Head for Smart Brand & Marketing Communications Kathy Carag, Starmobile Chairman and CEO Joey Uy, Smart AVP for Smart Prepaid Activations Adrian Azana, Smart VP for Marketing Operations Joel Lumanlan, and Starmobile Sales Director Jameson Say with the Starmobile PLAY Click 1288 Smart Prepaid Bundle

Powered by Smart’s largest mobile network, the Starmobile PLAY Click’s large screen is a joy to use with today’s top mobile games, such Clash Royale and Clash of Clans, and for binge-watching your viral videos on YouTube and blockbuster movies on iflix – aside from sharing and browsing photos on popular social media apps.

What’s more, PLAY Click comes with one Smart Prepaid SIM with FREE 1 YEAR DATA. Subscribers will receive 100MB/month, so they can enjoy Facebook, Viber, Instagram, and other apps right out of the box. And with an accumulated P100 load every month, users can also enjoy load rewards of up to P30/month for 12 months.  It also comes with a FREE TNT SIM.

The Starmobile PLAY Click will be available in Smart and Starmobile concept stores and kiosks nationwide and on the Smart Online Store at beginning June 17, 2016.

To avail of Starmobile PLAY Click at P1,288, you will need to purchase it with a P100 Smart Prepaid load card. A regular open-line version is also available in Starmobile concept stores and kiosks for only P2,690.

Check out Smart’s latest offers at or follow its official accounts on Facebook (, Twitter and Instagram (@LiveSmart).

Learn more about the Starmobile PLAY Click, visit or go to Starmobile’s official Facebook page at  [END]


Smart Communications, Inc. (Smart) is a wholly-owned subsidiary of PLDT and is the Philippines’ leading wireless services provider with 68.4 million cellular and broadband subscribers as of Q1 2016. Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its Smart Satellite service provides communications to the global maritime industry.


Starmobile is a Filipino smart devices brand established by Star Telecom Alliance Resources (STAR, Inc.), a group of telecommunications industry experts based locally and internationally. With extensive product development, sales, marketing, and customer service experience, the company caters to the needs of Filipinos by providing quality life tools and solutions.