12 Oct Starmobile Pioneers Sari-Sari Store and Loading Stations Distribution to Reach Underserved Markets
[12 Oct 2017] Filipino tech company Star Telecom Alliance Resources, Inc. (STAR Inc.), the group behind Starmobile, announced that it is expanding its retail distribution to include sari-sari stores and loading stations.
For its initial phase starting the 2nd half of October 2017, Starmobile feature phones will be available in over 20 sari-sari stores and loading stations in Metro Manila, Cagayan De Oro, and Zamboanga, providing the brand both urban and rural settings to pilot this pioneering initiative.
Pursuing retail innovations
This business strategy will extend the company’s sales touch points beyond branded stores and kiosks, multi-brand vendors, its own online shop, partner e-commerce websites, and even convenience stores.
“In 2014, Starmobile became the first phone brand to enter into convenience store distribution when it forged a partnership with 7 Eleven. Now, Starmobile devices are available in many of their branches, whether over the counter, through their multi-channel CLIQQ store on Google Play and the Apple App Store, or their electronic kiosks and catalogs in-stores,” said Gerardo Balderrama, Sales and Marketing Head, Starmobile. “This year, we continue to reach new frontiers in retail as we enter into sari-sari store distribution, again becoming the first tech brand to explore this channel in the Philippines.”
With over a million sari-sari stores in neighborhoods all over the Philippines, this innovative move will allow the company to penetrate underserved markets, especially in the provinces. Just as importantly, it also aligns with Starmobile’s objective of democratizing technology.
“When it launched in the Philippines over five years ago, Starmobile aimed to be known for making high quality but accessibly priced mobile devices featuring the latest technologies,” said Balderrama. “By also going into sari-sari stores, we are able to fulfill our mission of making technology more inclusive, from product, pricing, and distribution standpoints.”
Local brand, international standards
Even with its objective of democratizing technology, Starmobile still pursues the highest standards in the production of its mobile products.
Under its “Star Standards” initiative, the company ensured that its full product lineup will have components, suppliers, and processes that are fully compliant with international industry certifications. Starmobile’s world-class standards apply even to its feature phones assembled in its factory in Calamba, Laguna. “Even though we are a local player, we are proud to say that Starmobile can stand toe-to-toe with products from international brands in terms of performance and durability,” added Balderrama.
Consumers interested in getting top performing and durable Starmobile products can also win additional exciting prizes as part of the company’s STAR-Tagal Christmas Promo.
Until December 31, 2017, customers who purchase any Starmobile product can get a chance to win over P4 million worth of prizes, tax-free. These include hundreds of new Starmobile devices, home appliances, 8 Honda motorcycles, 2 brand-new Toyota cars, or Php1,000,000 in cash.
Established in 2011, Starmobile is the mobile devices division of Star Telecom Alliance Resources, Inc. (STAR, Inc.). It is founded by telco industry experts with extensive experience in retail and product development.
Since it first offered Android devices, Starmobile has officially become the winningest Philippine smartphone brand with a slew of innovation awards from reputable media outfits. The company’s flagship KNIGHT series, has won top awards since 2013—a feat that has not been replicated by any local device company.